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Executive Summary
1.0 Executive Summary
MSN Real Estate (MSN) is an Oregon-based real estate company that will offer
benchmarked rental units for the Eugene, Oregon community. MSNs units will balance
safety, cutting edge features, and a positive atmosphere for all tenants. These rentals will
be provided with unmatched levels of customer service and attention. Sales are projected
to be $430,000 in year one growing to $600,000 in year three.
The Market
MSN will target three distinct customer segments. The largest segment that they will
service is University of Oregon students. This segment is growing at 7% a year with
18,000 prospective customers. This segment is especially attractive since most of the local
rental properties that are geared toward students are run down, poor quality units. The
second market segment is local professionals who are increasing at 4% and have 12,000
potential members. The last segment is faculty and staff of the University. This section has
a 5% growth rate and 6,000 potential customers.
Strategy
MSN will initially focus their efforts on buying and developing existing properties. Once
the properties are purchased, each unit will be hard wired with Internet access,
state-of-the-art amenities will be installed, and safety measures will be implemented
ensuring a cutting edge, safe environment. This course of action will be initially pursued as
a way to efficiently utilize capital and establish a reputation within the community. Future
projects may include custom build outs.
Management Team
MSN will be led by Shawn Menashe and Nathan Koach. Shawn has a bachelors degree in
Economics and received his MBA from the University of Oregon. Following school,
Shawn went to work for one of the largest property management companies in the area.
After seven years with [name omitted], Shawn had risen up to Vice President of
Operations. It was his time at [name omitted] that provided Shawn with valuable industry
insight and experience. Nathan brings different skills sets to the company, coming from a
customer service background. At the young age of 21, Nathan had already completed his
undergraduate degree and went to work for Voice Stream Wireless. After six years at Voice
Stream, Nathan had been promoted to the Director of Customer Service for the Salem,
Oregon center. In this position Nathan managed Voice Streams 200 person customer
service department. This experience provided Nathan with incredible customer attention
skills that he will leverage for MSN.
Highlights
1.1 Objectives
Sales of $430,000 in 1999 and $600,000 by the year 2001.
Gross margin higher than 50%.
Net profit/sales to be positive by the second year.
