Regan Pittman
July 2, 2017
Reaction Paper 2
Television commercials who rely on creative tactics to attract customers to their product
without including a ton of information about their product is a smart approach because the brain
will remember that Justin Bieber used Axe hairspray and attracted a ton of girls instead of just
having a man who tells the customer about the product. Companies do this because humans look
at who uses the product and what unrealistic result they will have if they use the same product.
The pros are endless when it comes to commercials and ads and these are the reasons
why companies are successful with their products because people are thinking about that funny
commercial saw when they see the product in store. They will be more likely to buy this product
over another. Companies that come up with phrases that constantly are involved with their
commercials are more likely to be successful because the messages come up anytime we hear the
phrase. For example, how many times have you heard the phrase “what would you do for a
Klondike bar?” I have heard this phrase weekly and it makes me think about how good ice cream
money in producing a commercial that is not successful.