Rapid Learning Activity
Instructions: While you are watching the videos provided in this module, think about how you can apply
something from this lesson to your current job or future career path.
You might be tempted to quickly skim all three videos just to get the answers and complete the
assignments, however, to get the maximum growth carefully review each video and activity before starting
the next video and activity.
Answer the questions and submit them to this submission link by the date listed in the Schedule of
Activities.
Note: The 4 P’s of marketing is the ‘historical’ view (Product, Price, Promotion, Place), but many theorists
have added a fifth “P” for people. The textbook we have chosen uses the “Five P’s”.
Short Answer Questions:
#1: Write two or three sentences to describe the product or service of Forever Capital Entertainment.
Forever Capital Entertainment is a company whose final product is music. This product is handled by
several different types of employees, and Rashid is a manager for Forever Capital Entertainment.
#2: Discuss two or more customer focused marketing strategies used by Rashid.
Social Media (Facebook and Instagram) is the greatest use of a marketing strategy for Forever Capital
Entertainment. Social media is widely used by the target market they’re trying to sell to, ages 14-25.
Another marketing strategy used by Rashid is branding. By displaying information and labels of Forever
Capital Entertainment, it draws attention to their brand, and allows other sales in swag.
#3: Identify the elements of the marketing mix (four or five P’s) as they relate to Forever Capital
my future business and career goals, because having an honest business can be successful and set you
apart.