The market of technology is an ever expanding and changing market. The constant
addition of new technology can make it hard for companies to keep up with modern times.
RadioShack over the years has been a very popular store to go and find your computer
needs. Since this is an ever changing market they found that they couldn’t keep the interest
of the consumer and their financial status took a big hit. With the invention of the smart
phone the amount of money spent on electronics has rotated to that sector and RadioShack
was not prepared. After its merger, with strategic moves does RadioShack still have a
chance to thrive in this competitive market?
With the vastly large electronic market you see allot of companies competing against each
other. Since this is not a monopolistic style market there are many firms that provide
relatively the same products. Although you have highly competitive companies that are
front runners, for example In the Phone market you have Samsung and Apple as the two
biggest businesses, they are both competing for the money from consumers that buy
phones. This market is purely competitive and it stresses the importance of keeping the
consumer drawn to your products. With RadioShack they did not do this, they are
competing with more and more companies and firms everyday with the installation of
online shopping, it is hard for any retail store to get heavy foot traffic because you can buy
from the ease of your own home. RadioShack does have a website but the overall brand its
