Internal analysis
1. SWOT
Strengths
excellent workmanship: Leica lens is a top–grade lens produced by Leica GMBH.
For example, the lens of its lens is generally made by advanced optical glass
grinding process, and few are cast or made of resin material. Moreover, the barrel
body of its lens is generally made of copper with very low coefficient of
expansion, so that the long–term use index does not drop.
Effective in photo: At the heart of Leica is high picture performance, with very
precise exposure and color temperature measurements. The colors are comfortable
and the high contrast black and white presets are great.
Good value and value – added: It is the hot spot that collect bound personage
invests all the time. For example, the Platinum commemorative camera M6 issued
in 1989 to commemorate the 150th anniversary of the birth of photography and
the 75th anniversary of the birth of Laika camera has now appreciated to about
HK $90,000. The Leica I Luxus gold–plated camera is worth hundreds of
thousands of dollars because it is so rare in existence. (平旦夫, 2000)
Weakness
Heavy: Due to the excellent production of Leica camera, it is heavier than other
