“The chain has more than 1,500 stores in the U.S., Canada and overseas and is the third
largest submarine sandwich operation, behind Subway and Blimpie’s. Quizno’s primary point of
difference is oven-toasted subs.” (Adweek) Quiznos has a major marketing issue when it comes
to one of their “huge” benefits and things that they think brought people in. They hugely
market on the fact that they have toasted subs. Their slogan is, “MMMM…TOASTY!” which
leads people to believe that their major products are toasted which is true. But what how does
marketing toasted subway sandwiches put you ahead of your competitors?
The problem with the way Quiznos is marketing is the fact that even though Subway,
Quiznos’ market counterpart, has cold sandwiches, they could just as easily buy a sandwich
toaster and Quiznos’ entire slogan and marketing strategy is useless. Unfortunately, Subway
