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Question 1
5 out of 5 points
Which of the following is not a dimension that defines the scope and mission of an
individual SBU?
Answer
Selected Answer:
D.
Similarity of competitors
Correct Answer:
D.
Similarity of competitors
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Question 2
5 out of 5 points
According to Michael Porter, a business that avoids direct confrontation with its
major competitors by concentrating on narrowly defined market niches is using the
______ strategy to gain and maintain competitive advantage.
Answer
Selected Answer:
C.
Focus
Correct Answer:
C.
Focus
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Question 3
5 out of 5 points
A business pursuing a prospector strategy
Answer
Selected Answer:
A.
Focuses on growth through the development of new products and markets
Correct Answer:
A.
Focuses on growth through the development of new products and markets
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Question 4
5 out of 5 points
Businesses following a reactor strategy
Answer
Selected Answer:
B.
Are not as willing to assume the risks of a new product or market development as
its competitors
Correct Answer:
B.
Are not as willing to assume the risks of a new product or market development as
its competitors
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Question 5
5 out of 5 points
Which of the following observations is not true of services?
Answer
Selected Answer:
A.
They can be even tested before purchase
Correct Answer:
A.
They can be even tested before purchase
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Question 6
5 out of 5 points
Which of the following best describes the effectiveness performance dimension?
Answer
Selected Answer:
D.
The success of a businesss products and programs relative to those of its
competitors in the market
Correct Answer:
D.
The success of a businesss products and programs relative to those of its
