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•5 out of 5 points
Identify the incorrect statement concerning positioning.
Answer
Selected Answer:
A.
This concept is applicable only for an existing brand
Correct Answer:
A.
This concept is applicable only for an existing brand
1. Question 2
5 out of 5 points
Physical positioning helps in all of the following ways except
Answer
Selected Answer:
C.
It enables buyers to evaluate industrial goods and services on the basis of what it does
rather than on what it is
Correct Answer:
C.
It enables buyers to evaluate industrial goods and services on the basis of what it does
rather than on what it is
1. Question 3
5 out of 5 points
Identify a limitation of physical positioning.
Answer
Selected Answer:
C.
Customers attitudes toward a product are often based on social or psychological attributes
Correct Answer:
C.
Customers attitudes toward a product are often based on social or psychological attributes
1. Question 4
5 out of 5 points
Which of the following examples best illustrates perceptual positioning?
Answer
Selected Answer:
A.
Colgates toothpaste with enhanced freshness of breath and sparkly teeth
Correct Answer:
A.
Colgates toothpaste with enhanced freshness of breath and sparkly teeth
1. Question 5
5 out of 5 points
A firm is considering introducing a new product category in a highly competitive
environment. The marketers obtain customer perceptions of the new product concept
relative to likely alternatives on various determinant attributes the new product may
contain. Based on this, infer what step of the positioning process is the firm at?
Answer
Selected Answer:
D.
Identifying relevant set of competitive products serving a target market
Correct Answer:
D.
Identifying relevant set of competitive products serving a target market
1. Question 6
5 out of 5 points
At Fidelity, youre not just buying a fund, a stock, or a bond*€"youre buying a better way
to manage it." Identify the determinant attribute being used here.
Answer
Selected Answer:
C.
Parentage
Correct Answer:
C.
Parentage
1. Question 7
5 out of 5 points
A bank positions itself using its deposit safety attribute. Why would this positioning not
create an impact in the consumers mind?
Answer
Selected Answer:
C.
Becauseall the alternative brands are perceived to be about equal on that dimension
Correct Answer:
C.
Because all the alternative brands are perceived to be about equal on that dimension
1. Question 8
5 out of 5 points
