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Question 1
0 out of 5 points
Which of the following statements is true of the top-down approach in sales
forecasting?
Answer
Selected Answer:
C.
Firms can break their anticipated demand into pieces and sum the components to
create the summary forecast
Correct Answer:
D.
A central person or persons take the responsibility to prepare an overall forecast
•
Question 2
0 out of 5 points
Company A is a tire manufacturer and uses factors like the number and age of
vehicles currently on the road in the country, predictions of GDP for the region, and
other relevant factors to forecast market potential. Which of the following methods
is the method Company A uses for a more accurate forecast?
Answer
Selected Answer:
A.
Observation
Correct Answer:
D.
Statistical method
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Question 3
0 out of 5 points
Which of the following observations is not applicable to the analogy approach of
forecasting sales?
Answer
Selected Answer:
B.
It allows for comparison of similar available historical data for any particular
product
Correct Answer:
D.
It uses a behavioral approach to estimate future sales patterns and likely customers
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Question 4
0 out of 5 points
Diffusion of innovation theory allows
Answer
Selected Answer:
A.
Consumers to gauge the feasibility of product acceptance within their reference
groups
Correct Answer:
D.
Marketers to estimate how rapidly an innovation is likely to be adopted by the
target market
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Question 5
0 out of 5 points
Which of the following is not a valid reason for the decline in the use of live test
markets?
Answer
Selected Answer:
B.
Competitors engage in marketing tactics to mislead the company by distorting
