1. Which one of the generic competitive strategies best characterizes your
company’s strategic approach to competing successfully?
The generic competitive strategy we have implicitly used given the perceived and valued
approach from our customers through our image rating has been the differentiation strategy. We
believe this strategy will provide us the continual ability to set our company apart from our
competitors with through delivering a service and product which will stand out in the designated
markets.
2. Which athletic footwear companies in your industry appear to be employing a
low-cost provider strategy? What led you to believe that to be the case?
In the North America market, Affinity currently holds the low-cost provider strategy in the
Internet Segment with 20% of the market, due to their pricing strategy approach of providing
footwear at a a lower cost to competitors to inspire and gain the most considerable market share
possible. However, in the Wholesale Segment Company A has taken the lead with 18.9% and in
the Private Label Segment Company G have firm command with 82.2% of the market with the
rest of the shares going to our company at 17.8%.
