IQRA UNIVERSITY
(airport campus)
Qualitative Research Methods
Assignment
Submitted by: Kailash K. Sharma
Roll # 025-18–10344
MBA
Dated; Wednesday, April 29, 2020
Q#1: How does qualitative research differ from quantitative research?
Answer:
1. Qualitative research has primarily inductive process used to formulate theory or hypotheses, that is
articulated in the context of “discovery”, while the Quantitative research primarily deductive process
used to test pre-specified concepts and hypotheses that make up a theory, that is articulated in the
context of “justification”.
2. A quantitative research perspective assumes that knowledge is “out there to be discovered. While
