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QANTAS MACRO-ENVIRONMENT:
Demographic Factor:
It is the change in the population in any aspect e.g. changing family structures or
movement of population from rural areas to urban areas, better health care facilities
making people live longer. This factor is important because QANTAS can focus on those
hubs more where there is more movement of population and getting their structure
designed as per the changes in population.
Economic Factor:
These factors tend to give the idea about economic activities such as the rising net
disposable income of individuals andspending patterns and the business cycles. This factor
is important because, it will help understand QANTAS whether it should increase the
investment or flights per day on certain location or to grow its revenue or try to maintain
the market share.
Natural Factors:
This involves the natural resources needed for the organization as inputs. This is important
for the business in order to estimate future prices of inputs e.g. rising fuel costs.
Technological Factors:
These are the changes in technology and are changing more rapidly. It is important for the
organization in order to keep up with the technology which might be focused on reducing
the input or carrying cost of the aircrafts e.g. more fuel efficient aircrafts.
Political Factors:
This consists of the laws, government agencies and pressure groups that influence or limit
the activities of the business. This is also important for the business because the hubs
where QANTAS is sending flights to and from should have a stable political environment.
The business will run smoothly and efficiently there.
Cultural Factors:
These factors consist of the situations and other forces that society’s basic values,
perceptions, and behaviors. These factors help the business to understand the requirements
and the spending pattern of the business e.g. do the people like to travel.
