TECHNOPRENEURSHIP
Semester 2
Session 2018/2019
Lazada Vs Zalora
Course: Master of Business Administration
Lecturer name: Dr. Umi Kartini Binti Rashid
Student name Sharaf Ahmed AL-Azam (HP150103)
1 Introduction
1.1 LAZADA
Lazada is a privately owned company that operates in the Asia pacific region with headquarters
based in Singapore. It is a premier online marketplace and a pioneer of ecommerce. The
company was founded in 2011 by Rocket Internet, a multinational German internet company.
Lazada has grown to become the leading online shopping site and selling destination in the
region since its launch in 2012.
Figure 1 Lazada.com.my website
1.2 ZALORA
Zalora established in 2012 by Rocket Internet. The company headquarters is based in Singapore
and has several branches across Southeast Asia. Today, it is a leading online fashion portal that
serves the Asia pacific region
Figure 2 Zaloraa.com.my website
2 Lazada Group Business Overview
2.1 COMPANY OVERVIEW
➢ The leading online shopping and selling destination in Southeast Asia
➢ Widest footprint in the region
➢ Launched in 5 markets in March 2012, Indonesia, Malaysia, the Philippines, Thailand and
Vietnam
➢ Launched in Singapore in May 2014
➢ Headquartered in Singapore
➢ One-stop shop to access ~30 million products, sourced locally and internationally, across
more than 15 categories
➢ Created an end-to-end ecosystem enabled by best-in-class logistics and payment capabilities
➢ Backed by the world’s largest retail commerce company – Alibaba Group
➢ 2.3 Brands and shops leverage on Lazada for their online presence
Figure 3: Lazada Brands and shops leverage on Lazada
3 Zalora Group Business Overview
3.1 COMPANY OVERVIEW
➢ Zalora, founded in 2012
➢ leading the internet fashion industry webs in Southeast Asia.
➢ It is Asia’s fastest growing fashion based e-commerce website.
➢ Zalora is Singapore’s ASOS (Britain online retailer) operating in 8 countries including
Malaysia, Indonesia, Singapore, Hong Kong, Vietnam, Thailand, Philippines and Brunei.
➢ It offers a wide collection of more than 500 national and international designers and brands
