Scenario 1 – Question 3. Why do you think the supplier sent the clock to Bryan’s home and
addressed it to his wife?
The supplier probably sent to Bryan’s wife because Mr. James McEnroe knew that Bryan was an
ethical buyer and would accept the clock. Moreover, by sending it straight to Bryan’s home, it
can be more easily concealed from Bryan’s firm. The ploy to send it to Bryan’s wife makes it
harder for Bryan to reject the gift as well. This aggressive effort is a questionable sales tactic that
is very unethical.
Overall, the gift was an attempt to win favor from Bryan, which would enhance Mr.
James McEnroe’s chances to obtain business from Bryan’s organization. Purchasing personnel is
not supposed to gain personal enrichment at the expense of their firm. The purchasing process
must be fair and overall enrich the organization, not the individual buyer.
