ompany profile
vision
mission
…………………………………
PUMA AS A Brand
Passion
Openness
Self- belief
Entrepreneurship
Design Elements of Puma Logo:
Puma logo grips a notion of strong and chic icon with the help of a leaping animal and
bold font. A distinguished impression is immediately cast on the spectator, narrating the
kind of image the company possesses.
Shape of Puma Logo
The Puma logo comprises of a courageous representation. A leaping Puma, an animal
known as cougar, panther or a mountain lion, is highlighted in the Puma logo. This Puma
summarizes the power beast- like nature of the firm and its products. The Puma logo solely
enhances the attributes of the firms reliability and its products aptitude in the international
market.
Color of Puma Logo
Few innovations have been taking place through the years in Puma logo. However, the
identity has been kept quite similar to the first design brought forward for the firm.
Currently, the Puma logo is wrapped graciously in black hue which depicts immense
supermacy and strength of the firm itself.
Font of the Puma Logo
The complete Puma logo is a sign of authority and confidence. Nevertheless, the typeface
of the Puma Logo has maintained the same notion throughout its history in the corporate
world. The bold font featured in Puma logo projects the firms stability and prominence.
PUMA is continuously focusing on retail expansion and retail-specific knowledge through
the opening of new stores.”€¨”€¨The new concept store demonstrates its efficacy for
driving the brand and generating profits.”€¨”€¨PUMA will continue to create more
excitement in its stores, expand its consumer base, fully integrate the retail space into the
broader communication mix, and firmly maintain its position that retail should function
simultaneously as a tool to generate profitable growth and brand equity.