1 / 1 pts
Which of the following is NOT a fundamental for effective writing?
to write your material for all audiences rather than one specific audience
1 / 1 pts
Tangible commodities that communities expect from resident organizations include all of the
following EXCEPT
participation
1 / 1 pts
Which of the following attitudes of marketing people have changed?
treating public relations as merely an ancillary part of the marketing mix
1 / 1 pts
If you’ve received publicity in a magazine or newspaper, what can you produce to extend the
impact from that coverage?
an article reprint
1 / 1 pts
A lead is
the first one or two sentences, or first paragraph in a news story
1 / 1 pts
Which “front-burner mandate” of corporations in the 1990s and early 2000s negatively affected
their commitments to social responsibility?
a shift in attention to making as much money as possible
1 / 1 pts
Which of the following is NOT an intangible commodity communities expect from neighborly
organizations?
employment
1 / 1 pts
Typical topics of traditional public relations advertising focus on all the following EXCEPT
product advertising
1 / 1 pts
Which of the following is NOT a standard requirement for message maps?
twelve to 17 words in a message
1 / 1 pts
A new chief executive for your organization has been named, so the news release depends on the
________ factor for its news value.
known principal
1 / 1 pts
Public relations and journalism students are taught that the lead should include
the 5 Ws and occasionally the H
