PART I
Chapter 1 explored various definitions of public relations offered by academics, authors and
industry organizations. For PART I, respond to the following prompts:
I. Locate a definition of public relations that was not covered in Chapter 1 and cite the
author/source in APA Style.
“Public relations is the art of creating lasting relationships, based on respect and truth,
between interdependent entities existing in the public domain.” Szczepański, G.
II. Chapter 1 identified key words that are used in most definitions of public relations. Does
your definition include any of these key words? If so, which ones?
The key words are,
Deliberate
Planned
Performance
Public interest
Two-way communication
Management function
But none of these words are implemented in my definition.
