if we sense a real danger, if we’re in a good mood, if we’re not in a hurry, if we feel competent that we can help, if
we have a personal stake it it, if the person is like ourselves (race, family, fraternity) and other similar factors. This
area of reseach was impacted by the tragic case in 1968 of a woman known as Kitty Genovese. Look it up.
12. The APA is the governing organization that represents professional psychologists in the United States. Among
other things, it licenses psychologists, approves research, makes sure ethical guidelines are followed in
experiments, provides accreditation for psychology programs at universities, lobbys for mental health issues and
publishes a ton of professional journals.
13. Amnesia is a serious condition in which one loses his/her memory. it can be short-term or long-term.
Anteriograde amnesia is when you can’t lay down new memories, it’s as if when you learn new stuff it just doesn’t
stick (it won’t save). Retrograde amnesia is the opposite, it is an inability to recall pervious memories. Both of these
are usually caused by brain damage or head trauma. Now if you had both anteriograde and retrograde amnesia,
you’d be in a real fix wouldn’t you?
14. Apparent motion is a term that comes from an area of psychology known as perception. Simply, it’s the
perception that something is moving when it really isn’t. It usually occurs when stationary object are flashed at the
eye at a certain speed and you perceive they are moving when they really aren’t. For example, when Christmas
lights flash on and off in a sequential order, they look like they are moving in a certain direction. Or when we flash
250,000 still cartoon drawings past a light it looks like the cartoon figures are moving on the screen when really
they are not. (like Phi Phenomenon…)
15. Arousal refers to your body as it readies itself to respond to something. Imagine if you come across a snake,
your heart beats, you perspire, your pupils dialate, your pulse quickens. These are all states of physiological
arousal usually preparing you for what is known as the “fight or flight” response. Arousal is governed by the
autonomic nervous system – specifically the sympathetic nervous system which gets us hyped and excited and the
parasympathetic nervous system which calms you down, restoring you to normal, after the danger has passed.
16. Solomon Asch did some of the very first studies of conformity. His famous “line segment’ study is in every
psychology book. Bet you can find it. His research showed that we are most likely to conform when: it appears we
are in the minority, when we feel we are of lesser status than those around us, when we haven’t made a public
commitment on a stated issue and when we’re somewhat unsure as what to do.
17. Attachment is the term we use to refer to bonding. Unlike our animal friends, humans don’t bond (imprinting)
immediately to their parents, it takes time, about 9 months for an infant to become attached to mom or dad. And,
the quality of our attachment influences us for a long time and in many different ways (Mary Ainsworth’s studies,
Erik Erikson’s study of basic trust).
18. Attribution theory attempts to explain how and why we interpret other people’s motivations and behaviors in the
way we do. Whether or not you are aware of it, we are always attributing the cause of other people’s behavior to
one of two things: the power of the situation or the person’s personality. We say someone is smart, angry, helpful,
evil either because that’s the way they are (dispositional-personality factors) or because the situation they are in
makes them respond that way.
19. Aversive conditioning is using some kind of unpleasant stimulus or consequence to train someone’s behavior.
Spanking is an obvious example, or having people smoke cigarettes that would make them nauseous and vomit
after smoking them would be another example. Is it good or bad? Depends. What does the research show?
20. Aversive conditions are similar to aversive conditioning. It would be the presence of something unpleasant in
the learning environment. For example, a bright light, a loud noise, a painful shock.
21. The Babinsky response is a quick neurological test we give infants. If you stroke the sole of their foot, they will
reflexively extend their big toe and fan out their other toes. It’s a sign that the nerves in the foot are working.
22. Human behavior is incredibly adaptive. That means that it changes over time to adjust to the demands of the
environment and the situation. If we did come from the jungle, look at how adaptive our behavior is! It‘s not just
survival of the fittest, but survival of he/she who can adapt the best to a changing environment. And, we can thank
our cerebral cortex (higher thinking area of the brain) for giving us the ability to do this.
23. The famous “bell curve” is formally known as the curve of normal distribution. Look it up in any statistics book
or psych book. Basically, it’s a graph of what it would look like if we graphed a million IQ tests, or a million
heights/weights, or a million bank accounts. There would be a big chunk (68%) of the people somewhere around
the center (mean, median, mode) with less and less people as we travel either direction away from the center. So,
it’s a mathematical model or representation of common occurances in life.
24. Benjamin Whorf promoted the idea that our thinking ability is dependent on the language we use. Since people