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Proposal for new Marketing strategy at Kandu
Capital management Hedge Fund Company
Information for managers and employees.
Julien Kandu
WRIT 305-02
October 17, 2017
Word Count : 814
INTRODUCTION
Background
A company strength is generally a reflection of how well it run. In todays economy, when so many
companies are experiencing financial challenges, these companies always come up with new
strategies and ways to overcome these challenges and improve financial revenue. For years Kandu
Capital management has been using only one strategy as a source of revenue which rely on trading
bonds and has only used traditional marketing major to increase the number of its investors.
According to dictionary.com, a hedge fund is defined as a mutual fund organized as a limited
partnership and using highrisk, speculative methods to obtain large profits. In other words, a hedge
would go bankrupt if investors don’t invest in the hedge fund because more than 80% of hedge fund
capital are investors funds.(Bloomberg)
Kandu capital management has experienced a sharp decrease in their amount of profit made and
this is due to the decrease of money invested. Today's economy is tough, most investors have
become very knowledgeable and very selective of the hedge fund company they want to invest in
and in order to stay in this business I believe that it is time for Kandu capital management to keep up
with the quickly evolving economy and technology by developing new investment strategy that
generate high ROI and integrating a new marketing strategy that can bring more investor into the
company.
In the case Kandu capital management company does not make any change in the way it generate
profits, this sharp decrease in profits will get to a point where the company feel the need to declare
bankruptcy. This sharp in revenue decline is mainly caused by the decrease in profits and to solve
this problem, a new investment strategy that consists in investing in much broader and diversified
financial instruments such as the FOREX market, options, cryptocurrency.
Most investment professionals agree that, the best way to invest is to diversify, however, Kandu
Capital management only invest in bonds which is not a very profitable strategy because if the bonds
market crashes the company goes straight into bankruptcy. Although diversifying investment
does not guarantee against loss, diversification is the most important component of reaching long-
range financial goals while minimizing risk.
Another solution to this problem would be to replace our traditional marketing strategy by a
cutting edge marketing system that also include online marketing, by doing so we have the
