Running head: PROMOTION ANALYSIS ASSIGNMENT 1
Promotion Analysis Assignment
Davenport University
MKTG21
December 1, 2018
PROMOTION ANALYSIS ASSIGNMENT 2
Type of Product Advertising
First, Progresso Soup is a Competitive advertising product. Competitive advertising is a
form of advertising designed to influence demand for a specific brand. Reason being is because,
there’s so many different soups out there (MKTG12: Principles of Marketing, pg. 294) With the
top two selling brands being Progresso and Campbells. Whenever I am at the grocery store these
two brands are always stacked up close to one another which causes consumers to choose
between which one they prefer or is better. Most consumers will always choose the product that
they’ve grown up with over the other. Which will always cause some competition between the
two brands.
