Project Step 1:
Mission Statement: “To help empower the development of emotions and creativity
within everyone”.
Market Assessment: The genre of music my friend is associated with is Hip-hop. Based
off the charts given, it is a large market, however, it is limited. In other words, the genre of
music my friend is associated with is preferred by the younger audience. In this case, it is the
target market to go after. In addition, there are many competitors within this genre, for
example, Drake, Kendrick Lamar, etc. With there being numerous competitors, the size of the
market available for this type of genre is still a moderate chance to make profit.
Ages
Males
Females
25-34
H
H
35-44
M
M
45-54
L
L
Portfolio/ Environmental Assessment:
Strengths: Hip hop is a genre that is popular in today’s society and it is not limited to one kind
of sound. Also, it influences numerous people to be motivated in their active lives. Another,
strength is the use of social media associated with the target market, furthermore, the younger
