Table of Contents
Letter of Transmittal ………………………………………………………………………………………………………………. 1
Group Information …………………………………………………………………………………………………………………. 2
Introduction …………………………………………………………………………………………………………………………… 5
Problem Statement …………………………………………………………………………………………………………………. 6
Project Objectives ………………………………………………………………………………………………………………….. 6
Primary Objective …………………………..………………………………………………………………………………….. 6
Secondary Objective …………………………………………………………………………………………………………… 6
The Project ……………………………………………………………………………………………………………………………. 7
Event format………………………………………………………………………………………………………………………….. 8
The Project Life Cycle ……………………………………………………………………………………………………………. 8
Defining stage …………………………..……………………………………………………………………………………….. 8
Planning stage: …………………………………………………………………………………………………………………… 8
Executing stage: …………………………………………………………………………………………………………………. 9
Closing stage: ……………………………………………………………………………………………………………………. 9
The Strategic Management Process ………………………………………………………………………………………… 10
Four Activities of the Strategic Management Process …………………………..……………………………….. 10
Review and define the organizational mission. ……………………………………………………….…….. 10
Set long-range goals and objectives. …………………………………………………………………………….. 11
Analyze and formulate strategies to reach objectives. …………………………………………………… 11
Implement strategies through projects. ………………………………………………………………………… 11
Project Management Structures ……………………………………………………………………………………………… 11
Functional Organizational Structure: …………………………………………………………………………………… 11
Matrix Organizational Structure: ………………………………………………………………………………………… 11
Balanced matrix: …………………………..……………………………………………………………………………. 11
Strong Matrix: ……………………………………………………….…………………………………………………… 11
Weak Matrix: …………………………………………………………………………………………………………….. 11
Projectized Organization Structure: …………………………………………………………………………………….. 12
Selected Management Structures for the Project: ………………………………………………………………….. 12
Implications of Organizational Culture for Organizing Projects: …………………………………………….. 12
Project Scope ………………………………………………………………………………………………………………………. 12
Project Priorities: …………………………………………………………………………………………………………………. 14
Additional information on WBS …………………………………………………………………………………………….. 17
Creating the Work Breakdown Structure (WBS) ……………………………………………………………………… 18
Hierarchical breakdown of the WBS ………………………………………………………………………………………. 18
Coding the WBS for the Information System …………………………………………………………………………… 25
Teams …………………………………………………………………………………………………………………………………. 29
Branding & Funding Team ………………………………………………………………………………………………… 29