Project Module 10

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Ultimate Goal:
Create a unique and authentic environment for our gourmet restaurant beside give an authentic
flavor to our dishes and give the clients the unique experience and relaxing time while they are
eating the authentic gourmet dish from another world foods without go out the city to get them
and allow us to attract new customers and achieve higher gains.
Marketing Strategy
Target
Market
Segment(s)
Who are your existing and
potential customers (target
market)?
Middle to Upper-Class People who are
looking for relaxing and authentic
moments as a restaurant where they can
hear classical and jazz music.
What are the needs of your target
market, as identified through
market research?
The clients are searching for an authentic
environment from the other restaurants
where they can relax while they are
eating. A genuine difference of the typical
dishes and low prices.
We possess human professional talent
managing in different types of kitchen
principally Italian, Peruvian, and Arab.
Opened mind to the new changes.
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