Running head: A CASE STUDY ON MUNICH GASES 1
A Case Study on Munich Gases
Name:Mohammed Binhowidy
A CASE STUDY ON MUNICH GASES 2
Should Munich gases invest 10 million Euros in this new product project?
Munich Gases has a long history of supplying gases and liquids to the firm in all over
Europe. Given this history and the previous success of the company, it is therefore for the
company to spend the amount of money in question in developing the new product. The position
the company has in the gas industry gives it a competitive advantage as it is in a better position
to convince its clients of their new product as it has done previously. The fact that the company
has existed for over eighty-years since formation is proving of continued customer acceptance of
its product. Thus, a new product from the same company has a high chance of gaining market
recognition as well as acceptance.
What other factors may yet decide the future of this project?
