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TABLE OF CONTENTS
INTRODUCTION 2
PURPOSE OF PLAN 2
PROJECT APPROACH 2
GOALS AND OBJECTIVES 3
BUSINESS GOALS AND OBJECTIVES 3
PROJECT GOALS AND OBJECTIVES 3
SCOPE 4
SCOPE DEFINITION 4
PROJECTED BUDGET 4
MILESTONES 6
ASSUMPTIONS 7
PROJECT ASSUMPTIONS 7
PROJECT MANAGEMENT APPROACH 8
PROJECT TIMELINE 8
PROJECT ROLES AND RESPONSIBILITIES 8
ISSUE MANAGEMENT 9
APPENDIX A 10
PROJECT TIMELINE 10
INTRODUCTION
Purpose of Plan
The Campaign Manager System Project Plan will provide a definition of the project,
including the project goals and objectives.
Additionally, the Plan will serve as an agreement between the following parties: Project
Sponsor (the client), Project Manager, Project Team, and other personnel associated with
and/or affected by the project.
The Project Plan defines the following:
*ƒ¿*ƒ"€š*ƒ‚ Project approach
*ƒ¿*ƒ"€š*ƒ‚ Business and project goals and objectives
*ƒ¿*ƒ"€š*ƒ‚ Scope and expectations
*ƒ¿*ƒ"€š*ƒ‚ Roles and responsibilities
*ƒ¿*ƒ"€š*ƒ‚ Assumptions
*ƒ¿*ƒ"€š*ƒ‚ Project budget
*ƒ¿*ƒ"€š*ƒ‚ Project timeline
Project Approach
The Campaign Manager System project is expected to be developed and expected to be
completed within three months of initiation.
The entire project will be divided into stages, and risk will be minimized by approaching
project activities in a staged manner, adding successive complexity and detail to the project
activities over the project life cycle.
GOALS AND OBJECTIVES
Business Goals and Objectives
The business goals and objectives for this project are:
*ƒ¿*ƒ"€š*ƒ‚ Provides a reliable and easy-to-use platform in creating and sending out email
campaigns (e.g. electronic direct mailers) to targeted email recipients. This would include
the client advertisers email campaigns.
*ƒ¿*ƒ"€š*ƒ‚ Monitor the success and response rate of the email campaigns.
*ƒ¿*ƒ"€š*ƒ‚ Provides an online interface for the client advertisers to monitor their email
campaigns results.
*ƒ¿*ƒ"€š*ƒ‚ Eliminates redundant/duplicate email addresses, thus ensuring the email
campaign is sent to only unique email addresses.
*ƒ¿*ƒ"€š*ƒ‚ Provides demographics of email recipients preferences on the type of content
which they like to receive for subsequent email campaigns.
*ƒ¿*ƒ"€š*ƒ‚ Enable information sharing between the client/advertisers and its group of
subscribed email recipients.
Project Goals and Objectives
The project goals and objectives for this project are:
*ƒ¿*ƒ"€š*ƒ‚ Improving on-time delivery of information to email recipients (previously
information was printed on hardcopies and mailed to the recipients home/business
addresses).
*ƒ¿*ƒ"€š*ƒ‚ Accomplish project business goals and objectives within defined budget and
time parameters.
SCOPE
Scope Definition
The external project deliverables* (derived from the project/system requirements
documentation) will include:
*ƒ¿*ƒ"€š*ƒ‚ Accounts Module: Maintaining project sponsor accounts for accessing the
Campaign Manager System
*ƒ¿*ƒ"€š*ƒ‚ Advertisers/Clients Module: Maintaining advertisers accounts for accessing
the Campaign Manager System
*ƒ¿*ƒ"€š*ƒ‚ Targeted Mailer: Sending out HTML/Text-based email campaigns with
functionality to add tracking links (e.g. to monitor success/failure sent rate, to monitor the
number of times each link is clicked)
*ƒ¿*ƒ"€š*ƒ‚ E-Newsletters Tracker: View the tracking statistics for each of the
