Production, sales, and marketing are three stages of a business. Production is the
beginning of a business, which begins from an entrepreneur’s idea. Then the company creates a
product that a particular group of customers want it. The next stage id put all the products on sale
some place that those customers visit regularly. Find out what consumers want and provide it for
them. The next important stage is marketing, “The activity, set of institutions, and processes for
creating, communicating, delivering, and exchanging offerings that have value for customers,
clients, partners, and society at large”(Nickels, P.352). The marketing managers choose how to
implement the marketing mix: product, price, place, and promotion. Marketing help the company
managing the relationships with customer.
“Marketing as the activity, set of institutions and processes for creating, communicating,
delivering, and exchanging offerings that have value for customers, clients, partners, and society
at large”(Nickels, P.352). Marketing is the core part of almost all-modern organization whether
for profit or nonprofit. Marketing is concept emphasizes a profit orientation. It focuses on those
goods and services that will earn the most profit. Profit enable the company to survive and
expand, it serves more consumer wants and needs. For example, apple is running a great and
health marketing today. They apply the best products and services for users, they also setting a
higher price than other brands. They want to earn more profit enable apple expand more and
serves more consumers.
Even though the marketing concept emphasizes a profit orientation, it’s also is core part
of nonprofits business. For example, The Ludonis Maule-Woods uses promotion to encourage
people to donate bone marrow. Environmental groups use marketing to try to ask people save
using water and cut carbon emissions. The government use marketing to try to get more support.
There are four critical elements in marketing for products and business, we called it four
Ps, they are product, price, place and promotion. Managing the business to satisfy our market’s
needs and controllable, the process are (1) Design and produce the right product to satisfy the
needs of target customer. (2) The right product offered at the right price. (3) The right product at
the right price available in the right place to be bought by customers. (4) Informing potential
customers of the availability of the product, its price and its place. These four factors are called
the marketing mix because businesses blend them together in a well-designed marketing
program. These four P’s are the parameters that the business leaders can control, especially the
marketing manager, subject to the internal and external constraints of the marketing
environment. The goal is to make decisions that center the four P’s on the customers in the target
market in order to create perceived value and generate positive response.
