Critical Thinking Chapter 4
1. A number of fast-food chains, after their success with offering their customers fresh
salads, and in an effort to downplay the image of selling unhealthy food, began adding
fresh fruit plates to their menus. At about the same time, and seemingly in direct conflict
with this “healthy” strategy, several other fast-food chains began offering fat- and calorie-
laden items to their menus. Compare these two widely different approaches and predict the
chances of each one’s success. Name some other products that are popular, despite known
health risks.
Both approaches to downplay the image of selling unhealthy foods are great strategies for
continuing operations. I would expect there to be a wide range of food chain businesses to adjust
their menu to achieve competitive edge while increasing customer satisfaction. According to
Stevenson “An operation strategy includes implementing tactics that will achieve high volume
traffic resulting in mass customization.” (pg. 167). Adding fresh fruit to menus will always be a
success because it broadens the variety of food and it also brings in a different demographic of
people. Although this is a great addition to the menu it won’t continue to be successful due to a
variety of people preferring tastier and satisfying foods. On the other hand, incorporating calorie
laden items is proven to receive more business. I think this is so because a lot of people aren’t
conscious about their weight and health issues. Everyone will always have a craving for
unhealthy snacks and foods every now and again, and that same 1% can outweigh a healthy
restaurant every chance.
Products that are popular despite knowing the health risks; Tobacco causing cancer, Red meat
