Procter & Gamble
Procter and Gamble is the kind of company that is well known not only in the US market
but in the international market as well. It is important to mention the fact that they are
competing in 5 different segments while back on the year 2012 they decided to discontinue
their snack business and to sell their products to the Kellogg Company. While I’d like to
point out that in those 5 segments that they are competing, they are not the market leader
for all of them. Based on the calculations, Procter and Gamble appears to have done well
for the year of 2013, but if we stop and analyze how they did for the last 5 years we see
that like any other company the ratios change indirectly. Their performance especially in
terms of revenue growth, EBIT growth and earnings growth has been increasing over the
years and this demonstrates the firm’s determination in being successful even though in
2012 they didn’t do as good as expected. P&G as mentioned above not only operates in the
US market but also internationally, in other words they decided to expand even in the
BRIC countries in order to achieve higher growth and revenue.
If we analyze all of the calculations based on their yearly performance, I would say that as
other companies might have reflected the 2008 crisis in their 10K reports, that wasn’t as
critical as the 2012 ratios that we see for P&G. Moreover as I read a few articles and as
