(1.6) Week 1 Chapter Review-Journal
Click Submit Assignment and type in the answers to the following questions from this
week’s reading.
Chapter 1:
1. Define operations management (OM) and describe its scope. OM is the
science and art of ensuring that goods and services are created and
delivered successfully to customers. What are the three issues that are at the
core of OM? The three issues that are at the core of OM are cost, efficiency,
and cost.
2. Explain the concept of a customer benefit package (CBP). It is a way to
conceptualize and visualize goods and services by thinking broadly about
how goods and services are bundled and configured together. Also,
differentiate a primary good or service from a peripheral good or service. A
primary good or service is the core offering that attracts customers and
responds to their basic needs. A peripheral good or service are those that are
not essential to the primary good or service but enhance it.
3. Define a process. A process is a sequence of activities that are intended to
create a certain result. Also, differentiate among a core process, core
