1
Mock exam to “Introduction to Marketing”
Some advices beforehand:
• You have to answer all exercises in this exam.
• Please list the answers in the given free field, if necessary, use the backside and
point it out! In addition, you have a further answer sheet at the end of the exam!
• Please mark each sheet with your student ID number.
• You are not allowed to remove single pages.
• You may at most achieve 90 points and this examination is a 90-minutes examination.
Consequently each point schedules a duration of one minute!
• With half of the available points you have passed the exam.
• Your answers have to be readable, comprehensible and clearly interpretable.
• You are allowed to use a not programmable calculator & a dictionary.
• Good luck!
Student ID number:
Achieved score:
Exercise 1
Exercise 2
Exercise 3
Exercise 4
Exercise 5
Total
Task 1: Principles of marketing – Multiple Choice (45 Points)
The following chart contains 45 questions. Please mark in the corresponding field whether
or which answer is correct! For each correct answer you will obtain one point, for each
wrong answer one point will be deducted one point. You cannot obtain less than zero
points. Only clear answers will be evaluated!
“The lecture notes are the most relevant to study, to answer this part correctly. As we only
have 90 minutes for the mock exam, only one example question is given so you have time to
correct the exams later. Furthermore, There are not so many good questions you can ask
without going into too much detail, so I prefer to save these good ones for the exam ☺”
Example question:
Which of the following best describes divisibility of an innovation that influences the
rate of adoption?
A) It is the degree to which the innovation is difficult to understand.
B) It is the degree to which the results of using the innovation can be observed or
described to others.
C) It is the degree to which the innovation appears superior to existing products.
D) It is the degree to which the innovation may be tried on a limited basis.
E) It is the degree to which the innovation fits the values and experiences of potential
consumers.
