NAME : Dela Torre, Glenn Mark D.
MAJOR : BS-REM
CLASS SCHEDULE : TH 8:00AM – 11AM
SUBJECT : PRINCIPLES OF MARKETING
MODULE NO. : 6
LESSON 1 – Identify and explain the four basic elements of relationship
marketing, as well as the importance of internal marketing.
Client relationship administration (CRM) is the combination of practices, techniques and
innovations that companies utilize to oversee and analyze client intuitive and
information all through the client lifecycle. The objective is to move forward client benefit
connections and help in client maintenance and drive deals development. CRM
frameworks compile client information over distinctive channels, or focuses of contact,
between the client and the company, which seem incorporate the company’s site,
phone, live chat, coordinate mail, promoting materials and social systems.
The use of CRM systems can benefit organizations ranging from small businesses to
large corporations. Having customer information such as past purchases and interaction
history easily accessible can help customer support representatives provide better and
faster customer service. Collection of and access to customer data can help businesses
identify trends and insights about their customers through reporting and visualization
features. Automation of menial, but necessary, sales funnel and customer support
tasks.
Customer Relation Management is an important aspect in Marketing. Building rapport
