TABLE OF CONTENTS
PAGES
1. INTRODUCTION 3 – 4
2. TRAITS OF LEADERSHIP 5 – 7
3. BEHAVIOURAL APPROACH LEADERSHIP 8 – 10
4. CONTENGENCY APPROACH LEADERSHIP 11 – 13
5. CONCLUSION 14 – 15
6. REFERENCE 16
1. INTRODUCTION
Leaders do not command excellence, they build excellence. Excellence is “being all you
can be” within the bounds of doing what is right for your organization. To reach excellence
you must first be a leader of good character. You must do everything you are supposed to
do. Organizations will not achieve excellence by figuring out where it wants to go, then
having leaders do whatever they have to in order to get the job done, and then hope their
leaders acted with good character. Leader is the inspiration and director of the action.
Leadership is a winning combination of personal traits and the ability to think and act as a
leader, a person who directs the activities of others for the good of all. Anyone can be a
leader, but only a good leader will be able to reach its own goals or even excel its required
ability.
Let us look at world’s leading leader Steve Jobs – he created magic, made people believe in
him believed in apple made his products most sought after. How did he do that? Apple, no
matter how many economic dark clouds may hover, never skimps on research and
development. In 2009, at the nadir of the Great Recession, Apple’s R&D spending jumped
20percent to $1.4billion. In that year, Apple added another 12,300 employees, raising its
number of full-time workers to 46,600, a 36percent jump. Over the same period, Apple’s
R&D spending soared 38 percent, and it opened 44retail stores, ending the year with 317.
Apple’s innovation is not only relentless but also ruthless. No company is more willing to
kill its babies. Rather than wait for competitors to draw the knife, Jobs does the deed
himself.
In 2005, Apple killed off the popular iPod Mini to make way for the even-sleeker digital
music player, the iPod Nano.
The ever constant in his company is change. Changes for the better, from a leading
company that markets music player to computer went in to the cell phone market and
conquered it. Every single one in this world wants a set of I phone . Apple executives
readily acknowledge that the iPhone is cannibalizing its iPods, and the iPad tablet
ultimately could threaten the company’s core laptop business but they are still going on
