1. Price uglification
Price uglification is a pricing method where segments of pricing are established, these
segments differ from one another, offering different benefits and prices. It is a method for the
lower price segment to seem less appealing which makes customers go for the higher price
segment. An example of price uglification can be found in subscription services such as Netflix.
There are three subscription plans offered by Netflix, when a customer subscribes to the highest
segment they will get more benefits than those who subscribe to the lowest segment.
2. Price fences of time
Price fences of time is when regulations are established based on time so that customers would
not receive the lower rate. Examples include tourist places and places of entertainment such as
the cinema, Dufan, Taman Safari, and so on. These places charge customers at a higher price
tier on the weekends and a lower price on weekdays. They also charge higher when there are
holidays (Christmas, Eid, new years etc) and summer break.
3. Price fences of location
Price fences of location are charging the prices of a product or service based on locations. For
example, the same brand of a hair salon in a high-end mall charges a high price at 300K.
However, in a regular mall far from the city they charge a lower price for the same service at
250K. Another example is Netflix. Netflix premium in the USA is Rp 260K ($18) whereas in
Indonesia the Netflix premium is only Rp 186K ($13).
4. Price metrics