PEPSICO CASE
ANALYSIS
Gilardini Alessandra &
Milovanovic Milica
PepsiCo business division
Frito-Lay North
America (Lay’s
potato chips, Doritos
tortilla chips, Cheetos
cheese snacks, Fritos
Quaker
Foods North
America
(cereals, rice
North
America
Beverages
(Pepsi,
Quaker Oats
Products
(cereals and
snacks in
PepsiCo
Carbonated
Soft Drinks
(beverage
PepsiCo
International
(beverage
and snack
