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PREDATORY PRICING VS. THE LITTLE GUY
Predatory Pricing vs. the Little Guy
Natalie Strauss
Southern New Hampshire University
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PREDATORY PRICING VS. THE LITTLE GUY
Ethics by definition is a branch of philosophy dealing with values that relate to human
conduct and values associated with that conduct (Twomey & Jennings, 2014). Ethics refers to the
moral conduct of right and wrong. According to Wikipedia, business ethics is examines the
principles and morals of ethical problems that arise in businesses. It’s about balancing between
the company profiting and the value of the individual. However, there are many predatory
practices that would go against what is essentially ethical.
One of these predatory practices is predatory pricing. Normally, having lower costs
benefits the consumers. However, it is not beneficial when it is used to knock a competitor
completely out of the market. Predatory pricing is when a company temporarily sells or offers a
product at a lower price to undermine or eliminate the competition. “Price reductions imply that
