Jameelah Smith
Professor Crawford
Marketing Management (MKT 500)
Sunday March 1, 2015
Assignment 3
Strayer University
Precious Pets Pet Food branding, pricing and distribution strategy.
Keys to Success
●Offer the most nutritional, chemical free, organic pet food at affordable prices.
●Maintain our position as one of the leading brands of pet foods in the United States.
●Create a strong social media presence with our target market of pet owners seeking
unique meals.
●Promotion of our brand via social media and store discounts.
Objectives
●To be known as the best pet food providers in the nation.
●Grow our brand in the international markets.
●Always offer the best quality ingredients that are fresh and healthy.
●Introduce new menu items and pet accessories as a brand extension.
