Executive Summary
As Tao Wang, who is the founder and CEO of DJI-Innovations, stated that DJI is an innovative
Utopia. DJI focus more in innovation and technology rather than business. As a Chinese local
innovation company DJI totally changed stereotype of Chinese technology. DJI approved that
Chinese can also have their own innovation. A good example is DJI OSMO Pocket, which is a
mini camera. The sales is amazing and rising the fever of shooting VLOG around world.
DJI is on the right way. As a technological innovation company must to catch the needs of
customers and create the suitable products. But I think if DJI want to stand out in industry in
the future and be more successful, the company should also pay some attention on strategic
development of company, such as creating a new business model to combine suppliers and
users better, holding some events to capture more loyalty suppliers and customers, and
communicating with government more to forecast how future law and regulation will influence
development of innovation industry.
Strengths
Weaknesses
• Strong brand recognition
• Hundreds of proprietary intellectual property
rights of DJI Drone
• Loyalty of suppliers and customers is low
• Business model can be easily imitated by
competitors
Threats
