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Running head: Starbucks
Starbucks Corporation
Talia Brown
BUSS 340- Operations Management
L. Jackson
February 16, 2018
.
Running head: Starbucks
Operations strategy, competitive priorities, and positioning the firm in the
marketplace
Our team chose Starbucks Corporation mainly because of their broad popularity
Starbucks Corporation, is an American company founded in 1971 in Seattle, WA. It is a premier
roaster, marketer and retailer of specialty coffee around world. Their product mix includes
roasted and handcrafted premium priced coffees, tea, a variety of fresh food items and other
beverages. They also sell a variety of coffee and tea products and license their trademarks
through other channels such as licensed stores, grocery and national foodservice accounts.
In the article, Starbucks brews up advanced technologies, Wayne Labs, Senior Technical
Editor, discusses developments in the operation of Starbucks since December 2015. The
company has invested in facilities and equipment for its modern processes. In previous years,
