Anaïs Rebaud
MKT 124: Consumer motivation and behavior
Lesson 1
Assignment 1
1. In my opinion, Porsches cars were meant to be driven in special occasions
because the majority of them are sports cars and they are not convenient
for everyday because they are small and they don’t have that much space.
Also, they are luxury cars so their owners wouldn’t park anywhere
because they won’t know if their cars are safe. Besides, the majority of
their cars only fit two people on it so this could be a problem for a family
for example that need space for all the members of the family. Further,
those cars are meant to be fast cars so they would work for a person that
goes somewhere safe to speed with the car.
2. The “everyday magic” campaign works for the core’s three element
because first, it as an outstanding engineering so the owner will feel the
magic of driving an incredible car different from others everyday. Second,
this is a traditional sport car so the owner every time that he will look at
his cars will feel the magic about owning a traditional car that it is the
dream of millions of people. And finally, it is a car that is versatile so the
owner will be able to adapt the car to many different situations in his life.
