Politics and Communication Theory
Bella A
For this assignment, I decided to use the “Isolation and COVID-19” advertisement put
out as a part of Joe’s Biden’s presidential campaigning for the 2020 election season. This ad is a
perfect example of rhetoric theory because the biggest component that this ad has that belongs to
rhetoric theory, is the use of pathos and using emotion to better persuade. This ad definitely hits
hard. This is one of Biden’s ads in which he isn’t present, but instead he’s enlightening on a
current crisis that the world is facing and continuing to struggle with. He wanted to show a story
that many around the world can relate to. It showcases a nurse getting off work and calling her
mom. You can hear the stress and sadness in her voice because of a possible second wave and
she expresses to her mom her worry about this issue never ending. She is in tears because she
