Labelling
Labels have several functions –
• Identify the product.
• Describe information about the product, such as origin, date of production, contents,
instructions.
• Promote the brand, support positioning, and connect with customers.
Regulated based on type of product to show unit pricing, open dating, and nutritional labelling.
Product Support Services
• Support services augment actual products.
• Designing Services
o Survey customers to access value of current services and obtain ideas for new ones.
o Take steps to fix problems and add new services to yield profits.
