Google provides a search engine without borders. Although this fast rising company was
founded and based in California you dont have to reside there to get information.
Information seekers around the world have found themselves using this powerful search
engine to locate information in their country. Google is the #1 search engine in 17 out of
20 countries measured (slideshare.net, 2008), and is vastly changing the way the
international community gets information or carries out its research.
Going global takes a great deal of planning, when Google decided to take their operation
to Europe, they used the planning function to decide where to open, what customers they
would serve and what incentives they would get in return. Google had the plan in works
for about a year before finally opening its largest office outside the United States in Dublin
Ireland. The executives of Google chose Dublin to provide an ever growing search engine
to people in Europe, Middle East and Africa. One of the financial planning factors was the
tax incentives Ireland offered. (USAToday.com,