PLACE AND PRICE ANALYSIS SAMSUNG “NOTE 5”
There are various channels in the market that is available to Samsung. The three areas are Sales
and Services dealers, Modern Retail and Distributors. Modern retail could include segments like
retailers such as Croma, Hypercity and other modern electronic retail chains. While the Sales and
Services dealers will manage the accounts for Samsung and would be more involved more of the
corporate sales. Showrooms of the most recent products are done by the dealers. Samsung has a
single distributor who distributes throughout a territory. SSK distributors who distributes all
Samsung products, is also a company who is invested in Samsung. This allows for the company
and distributor to go hand and hand to sell these products. So, Samsung products are sold to a
single distributor who then sells to the retailers. Within the distribution network Samsung goes
from manufacturer to vendor to supplier and finally the factory. Once received at the factory the
