Ashley S. Hughes
BA 414
Dr. Brizek
Case 4 Analysis: Pixar
September 16, 2015
Pixar Case Analysis
Abstract
Pixar is an extremely successful American computer animation studio that was primarily
the first to innovate into computer animation. It began as Lucas Film Computer Animation.
Steve Jobs purchased the computer graphics division in 1986, where it was then renamed
Pixar. In 2006 the Walt Disney Company purchased Pixar for $7.4 billion. Although the
company is very successful and well organized there are problems that can be identified.
Problems Identified
Pixar is best known for their quality of storytelling above everything else, but the creative
department focuses so much on minor details that it takes years to develop a single story.
This causes time usage to not be efficient. In other words, Pixar has difficulty in stepping
up the pace of production. The company has been unable to release more than one film in a
year. As an effort to fix the lengthy amount of time spent on creating a single film the
company decided to work on two-movies at one time. This resulted in doubling
employment and creating new divisions. Pixar is generally expected to stick with its
original films, so any sequels made are judged rather harshly. Another concern that
remains is if Pixar can continue drawing on its talent to increase production without
compromising the high standards set by Catmull and Lasseter.
