Procter & Gamble Paper 1
Procter & Gamble: Febreze “Breathe Happy Campaign Launch”
Mohamed El-Faruk Ahmad Khatib
Metropolitan State University
Katryna Johnson
9/26/2016
2
Procter & Gamble Paper
Introduction
The label Febreze came from the words “fabric” and “breeze.” Febreze was first
introduced into the test markets in March 1996, launching in the United States of America in
1998. Febreze entered the air care category with a revolutionized product made with an exclusive
formula in which removes odors and substitutes them with an elegant aroma to leave the buyers
home smelling clean and new. Febreze was looked at as the only lineup of air fresheners that
eliminate odors until competitors expanded to offer similar products similar to Febreze due to
there successful portfolio.
Discussion
