Jessica Grossman
The Latin American country of Peru has gone unnoticed in it’s advancements towards
becoming an emerging market. From growing their infrastructure, to stabilizing their economy,
to expanding their retail sector, Peru is making great strides in becoming a country to watch.
Located on the continent of South America, Peru is bordered by Ecuador, Brazil, Bolivia,
Chile, and the Pacific Ocean. It stood out to me because of this as being a central location for
imports and exports. Since half of the country is located on the water, they are extremely
accessible to deliveries by boat which is a very inexpensive way to ship goods cross country. **
appendix map image** Not only can goods be sent and delivered by sea, but they can also be
shipped by land to and from the United States and the rest of South America. The country itself
is split up into 24 regions called departments.
The currency in Peru is called Sol, although US dollars are becoming very widely
accepted. The inflation rate is currently 3.60% meaning that 1 US Dollar is equivalent to 3.25
Peruvian Sol. **citation here***Cash is the preferred unit of payment across Peru although
electronic payments are slowly beginning to pop up amongst retailers and grocery stores. Peru
placed as the 6th largest economy in South America and is said to be very stable, leading them to
be a solid contender for an emerging market. As stated in the EY article, “The Government of
President Pedro Pablo Kuczynski, elected in July 2016, is now trying to consolidate this progress
