Persuasive Written Communication
Persuasive Written Communication
“Mind your Health” Burgers
Obesity is determined by the percentage of fat an individual has in his or her body. In the
United States, there is an obesity epidemic. Literature reveals that Americans rely highly on fast
foods and this leads to a rise in Body Mass Index (National Heart Lung and Blood Institute,
2014). Researchers indicate that large quantities of sugar from sodas and energy drinks
contribute to obesity. This plainly proves that how much people eat does not influence weight.
Weight is influenced by what an individual eats. Eating high-fiber food is what can effectively
combat obesity. “Mind your health” Burgers have high-fiber and fewer calories. This
communication plan is meant to help the project of selling these burgers with funds from well-
wishers or financial institutions. Staff are also needed to help in promotion selling and
advertising.
To begin with, this project would be helpful to every individual. It would help in
reducing the rate of obesity if it gets funded. Funds are meant to establish fast food restaurants
within America. Most of the Americans rely on fast foods (National Heart Lung and Blood
Institute, 2014). Starting up a fast food selling these burgers would mean taking advantage of
that fact. Financial institutions would be my main target. With the proposed project, they would
evaluate my business plan and would unquestionably offer assistance. This is because everyone
in America understands that the situation of obesity is a great threat. If financial institution would
not offer assistance, which is unlikely, I would approach private firms for assistance.
