1.What is the Brand’s name?
The brand in spotlight over here is Nissan India.
2) Who are the target audience?
The advertisement is primarily focused on promoting its flagship SUV in the Indian Market. Nissan
has primarily targeted this advertisement campaign towards Urban buyers and people who are Tech
Savvy
3) What is directly visible?
Nissan tried to present the car as a Uber Modern SUV which is kitted with latest and the greatest
technology to make driving convenient, comfortable and safe.
4) Concept of Consumer Behaviour being used?