Personal essay Personal

subject Type Homework Help
subject Pages 8
subject Words 2299
subject School Aquinas College
subject Course Marketing

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Personal Marketing Plan
My name is Caleb Sportell, I am currently a junior at Aquinas College, I am writing this
paper today to share the personal marketing plan I have created for myself. I do not plan on
attending graduate school. My end goal since I was about ten years old was to own a Real Estate
company, and that still remains true today. I am not 100% sold on where I would like to start my
company, but I could see myself starting my business in Chicago, Grand Rapids, or my
hometown; Grand Haven, Michigan. I have always viewed myself as living a high class life, and
would also like to give that lifestyle to my children, while running my Real Estate company.
While it may seem cliche, my end goal is to have a thriving business, with a networth of
$1,000,000.
I plan to start my journey by working for either Coldwell Banker, or @Homerealty. At
this time, I don't picture myself having a family quite yet, however within the next couple years,
I imagine myself having a family, with a couple kids. After starting at a real estate company, and
building my name, I would love to branch off and begin to start my own company. I believe that
I have what it takes to make it in this competitive market, and to help me succeed even more, I
created a SWOT analysis to help further understand my strengths and weakness.
SWOT analysis stands for strengths, weaknesses, opportunities, and threats. Some of my
strengths include being very personable, passionate about my career, and being well organized.
Some of my weakness include being to quick to make decisions, time management, and the
numbers side of business. Opportunities include Real estate internships, job shadows, and the
need for housing. Finally, some threats include the market itself, finding a job, and not being able
to build a reputation for myself.
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The average salary of a Realtor is very wide spread, as it totally depends at how good you
are at your job, and how many houses you sell, as Realtors make a percentage of the sale price.
Salaries typically start at $19,043 and go up to $73,367. The market increase for Real estate is
estimated at a total increase of $244 million, with a growth rate of 14%. The Real Estate market
tends to go in about a 9 year cycle with ups and downs, which can be scary to get into, which is
why I also will be getting my business degree as a cushion from Aquinas College.
The type of real estate that I would like to go into is a B2C organization because I want to
sell homes. I know that there is more money to be made in commercial real estate, and maybe I
will find myself doing that in the future, but I have a passion for houses. I want to make sure
every family doesn’t just have a house, but that they find a home that they find happiness in. The
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