For my SWOT analysis project, I decided to go to Persona Pizzeria, on Friday, November
13th, for dinner. Persona is a brand new pizza place on Main Street, having just opened on
October 30th, 2015. This was my first time attending Persona Pizzeria, and I did not know
anything about it other than it being a pizza place. I found that there were many strengths
and opportunities at Persona, but there were also a few weaknesses and threats.
Strengths
Persona Pizzeria has many strengths. The first strength I saw when I walked in was that it
was different from any other pizza place I have ever been to. Persona is designed very
similar to Subway, with their workers putting the ingredients on it right in front of you.
Their menu had the option of either ordering one of their 4 specialty pizzas, or you could
build your own. If you decided to build your own pizza, you would tell them to put what
ingredients you want on it while you watched them make it, just like you would a
sandwich at Subway. This is a very unique way to design a pizza place, and is different
from any other pizza place I have ever been to. Once you build your pizza, it is placed in a
fancy wood fire oven, where it only takes 2 minutes for the pizza to cook. You could
consider Persona a fast food place, because the pizza is ready in about 5 minutes after you
order it. Another strength I saw was that their employees were very friendly and
